What it actually decides.
Every audio signal passes through several stages between a microphone and a loudspeaker, and each stage has a level at which it works best. Gain structure is the practice of setting each one so the signal sits comfortably in that window all the way through.
The window exists because there are two walls. Too little level and the signal sits near the noise floor, so raising it later raises hiss along with it. Too much and the stage runs out of headroom and clips, which is heard as a hard, brittle edge that no amount of equalisation afterwards will remove.
The common mistake is fixing a quiet channel at the fader instead of at the input. Turning a fader up does not improve a signal that arrived too small; it amplifies the noise with it. The level is set at the head of the chain — the preamp — with the fader left near its neutral position, which is also where it has the finest control.
On a live show this is done during line check, one input at a time, with the person actually speaking rather than tapping the microphone. A talker check that lasts ten seconds per channel is why a system comes up clean when the room fills, and why the one channel that was skipped is the one that misbehaves.
We own this equipment.
Event audio production — owned inventory, our own crew, and a site survey before anything is specified.